Balmain to Participate in Indigenous Fashion Show at Santa Fe Indian Market

### Balmain Joins SWAIA Native Fashion Runway Show

French luxury brand Balmain is set to join the SWAIA Native Fashion runway show at the 102nd annual Indian Market in Santa Fe, N.M., on Aug. 18. This event, known for attracting Indigenous Hollywood stars as both models and spectators, will feature designs from a variety of contemporary Indigenous fashion designers.

### Showcase of Indigenous Talent

The lineup includes the work of Jamie Okuma, the first Indigenous member of the Council of Fashion Designers of America, as well as other notable designers such as Patricia Michaels, Lauren Good Day, and rising star Jontay Kahm. Kahm, who draws inspiration from nature and iconic designers like Alexander McQueen, will be showcasing his futuristic designs alongside other talented Indigenous creators.

### Collaboration with Balmain

Balmain will also be presenting a selection of looks from their fall 2024 collection originally showcased at Paris Fashion Week in February. Designed by Olivier Rousteing, these designs will add an international flair to the event and further highlight diversity and inclusion in the fashion industry.

### Elevating Indigenous Design

The collaboration between SWAIA Native Fashion and Balmain aims to give Indigenous models international exposure while also introducing Indigenous designers to a wider audience. This partnership underscores the event’s dedication to promoting Indigenous design in the global fashion conversation.

### Special Guests and Events

Grammy award-winning musician Taboo will kick off the fashion show, which will take place at the Santa Fe Convention Center. Additionally, an art exhibition by Cree artist Kent Monkman will be on display, adding another creative element to the event.

### Evolution of Indigenous Fashion

The first Santa Fe Indian Market contemporary Indigenous fashion show took place in 2014 with just four designers and a modest budget. Since then, the event has grown in popularity, showcasing the diverse talents and creativity of Indigenous designers. Amber-Dawn Bear Robe, the curator and producer of the event, also launched the first Indigenous Fashion Week in Santa Fe in May 2024.

### Prestigious Platform for Native Art

The August showcase coincides with the Indian Market, the largest juried Native art market in the world. Brands like Ralph Lauren and Amazon Fashion have been known to scout for fashion talent at this event, highlighting the growing recognition of Indigenous fashion in the industry. SWAIA Native Fashion is a sub-brand of the Southwestern Association for Indian Arts, the organization behind Indian Market.

Original Story at wwd.com – 2024-07-10 23:09:27

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