### Davide Renne announced as new creative director at Moschino
Davide Renne has been appointed as the new creative director of Moschino, according to a statement from parent group Aeffe. Renne, a highly regarded designer originally from Tuscany, will assume his new role on November 1st. Massimo Ferretti, Aeffe’s executive chairman, expressed confidence in Renne’s ability to shape the future of Moschino, describing it as a global brand with an Italian heart.
Renne, aged 46, has been the subject of speculation in Milan’s fashion industry for weeks as the frontrunner to succeed Jeremy Scott as Moschino’s creative captain. Scott, who had led the brand for a decade, stepped down from his position in March of this year. In September, Moschino celebrated its 40th anniversary with a show at Milan Fashion Week, showcasing four stylist-designed capsules. Renne will now become the fourth lead designer in the brand’s history, following Scott, Rossella Jardini, and founder Franco Moschino.
With his extensive experience, Renne is well-suited for the role. Until recently, he served as the head of womenswear design at Gucci, where he spent almost 20 years working alongside notable designers such as Alessandro Michele and Frida Giannini. In his own words, Renne credits Michele with teaching him to dream bigger and push himself further ahead. Prior to joining Gucci in 2004, Renne worked closely with Alessandro Dell’Acqua, who he considers his first teacher and mentor in fashion. Renne graduated from the Polimoda fashion school in Florence.
Franco Moschino established his eponymous label in 1983, encouraged by his then-boss Gianni Versace. Aeffe, founded by Massimo and Alberta Ferretti in 1980, has been producing Moschino’s collections as a licensee since the beginning. Moschino, known for his irreverent and subversive fashion codes, challenged the norms of the industry. He famously stated that fashion is tacky and overrated, using his platform to advocate for environmentally friendly clothing production and to denounce racism. Jardini, his assistant-turned-successor, further cultivated these values before Scott brought his unique and unconventional perspective to the brand.
With Renne now at the helm, Moschino is poised to continue its legacy of bold and thought-provoking fashion. As the new creative director, Renne will have the opportunity to leave his own mark on the brand, contributing to its evolution and future success.
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Original Story at www.voguebusiness.com – 2023-10-16 06:00:00
