### Roller Skating Brand Flipper’s World Appoints Eddie Bromberg as CEO
Roller skating brand Flipper’s World has announced the appointment of Eddie Bromberg as CEO, according to a press release sent to Fashion Dive. In his new role, Bromberg will be responsible for overseeing strategic initiatives and bringing in key new partnerships to increase the brand’s presence in the lifestyle space. He will work closely with the company’s founder and creative director, Liberty Ross, as well as other key executives within the organization.
### Focus on Apparel and Roller-Skating Events
Bromberg’s hire signifies the company’s dedication to apparel and the continuation of roller-skating events and experiences. The upcoming apparel collection will include a range of women’s, men’s, and unisex performance, leisure, and lifestyle pieces. The collection will feature active sportswear, casual basics, and other items to cater to the brand’s diverse audience.
### Eddie Bromberg’s Background and Role at Flipper’s World
Prior to joining Flipper’s World, Bromberg served as the COO of luxury fashion brand Fear of God and its casualwear line, Essentials. He also has experience as the CEO of now-defunct lifestyle retailer Planet Blue and has held executive positions at various fashion companies. Bromberg will report to the board of directors, which includes Liberty Ross and other industry leaders.
### Future Plans for Flipper’s World
In addition to the initial apparel launch, Flipper’s World plans to expand its offerings to include children’s clothing and luxury items. The company aims to collaborate with strategic partners and bring unique experiences to its global community of roller-skating enthusiasts. The brand, originally founded in 1979, has experienced a resurgence under the leadership of Liberty Ross and Kevin Wall.
### Partnership with Musician Usher and Global Expansion
Musician Usher is a partner in the brand and has been involved in promoting Flipper’s World during high-profile events like the 2024 Super Bowl halftime show. The brand aims to build long-term value for its community through authentic apparel and engaging experiences that celebrate the art and culture of roller-skating. With Bromberg at the helm, Flipper’s World looks to continue its rapid expansion and establish itself as a global lifestyle brand.
Original Story at www.fashiondive.com – 2024-07-01 17:13:48
