### Nice Guys Finish First in Business: The Legacy of Bruce Nordstrom
In the cutthroat world of business, being labeled as “nice” is often seen as a weakness. However, the career of Bruce Nordstrom, who passed away at the age of 90, challenges this notion. As a key figure in the Nordstrom retail empire, Bruce Nordstrom exemplified how decency and niceness can be a pathway to success.
### A Tradition of Customer Care
The Nordstrom retail chain, established in Seattle in 1901, has grown into a global fashion powerhouse with 150 locations worldwide. Despite being publicly traded and family-run, the company’s ethos of customer service and kindness has remained a core value. This commitment to customer care stems from a tradition of bottom-up managerial training, where even the top executives understand the importance of humility and service.
### Unconventional Leadership
Bruce Nordstrom’s approach to business was unconventional but effective. He was known for opening up the company’s operations to competitors and offering advice without hesitation. By sharing insights and best practices, Nordstrom demonstrated a level of transparency and confidence that set the company apart in the retail industry.
### Supporting Innovation and Talent
Nordstrom’s reputation for stability is complemented by its willingness to take risks on new talents and innovative approaches. By supporting designers like Jesse James Barnholdt and Emily Bode, Nordstrom has showcased a commitment to fostering creativity and embracing new trends. This approach has not only set Nordstrom apart but has also allowed the company to thrive in an ever-changing market.
### The Enduring Legacy
In a retail landscape dominated by corporate strategies and marketing buzzwords, Nordstrom’s legacy stands as a reminder of the power of customer-centric values and creative courage. While the industry has shifted towards a more formulaic approach, Nordstrom’s commitment to innovation and customer service continues to set it apart as a leader in the fashion retail sector.
Original Story at www.nytimes.com – 2024-05-22 19:38:52
