Prime Hydration’s Newest Flavor, Strawberry Watermelon, Sells Out in the UK in Under 15 Minutes
Prime Hydration, a drink line owned by YouTubers KSI and Logan Paul, released their new flavor, Strawberry Watermelon, in the UK on June 19, 2023. It sold out in less than 15 minutes. The Prime Hydration line has been successful since its launch in early 2022, with five flavors initially released in the US. The company has since launched numerous new flavors across numerous countries, and the drink continues to fly off shelves at a rapid pace. Fans have gone to extreme lengths to get their hands on the drink, sometimes spending hundreds of dollars on a single bottle sold by a scalper.
Strawberry Watermelon was first introduced in the US earlier this year. After its success there, the new flavor was finally made available for purchase via the Prime Hydration website at 5 PM BST on June 19, along with a restock of other fan-favorite flavors such as Ice Pop and Lemon Lime. However, the entire stock of Strawberry Watermelon sold out in under 15 minutes, leaving many fans disappointed.
Exclusive Stocking in Tesco’s
Thankfully, according to Prime Tracker, a fan-made app designed to help others find the nearest store with stock, Strawberry Watermelon will be exclusively stocked in Tesco’s across the UK starting June 26.
Prime Hydration’s Success
In just a little over 18 months, Prime Hydration has well and truly established itself as a major competitor in the hydration beverage market, even rivaling industry titan Gatorade. According to Logan Paul, the company has already amassed over $250 million in retail sales and $110 million gross internally. It is unclear what is in store next for the brand, but it is certainly exciting.
Overall, Prime Hydration’s newest flavor, Strawberry Watermelon, caused a frenzy among its fans in the UK, selling out in less than 15 minutes after release. Its exclusive stocking in Tesco’s is sure to attract even more attention and solidify the brand’s success in the hydration beverage market.
Original Story at www.dexerto.com – 2023-06-19 17:43:46
