Gucci adds glitz and glamor to Tate Modern with star-studded fashion show in London

### Gucci Hosts Star-Studded Cruise Collection Catwalk at Tate Modern

Luxury Italian fashion house Gucci made a splash in London with its star-studded cruise collection catwalk at the Tate Modern museum. The event, held in the utilitarian basement of the museum, was transformed into a lush green jungle for the night. Celebrities like Dua Lipa, Solange Knowles, Kate Moss, and Demi Moore were in attendance, making it the hottest fashion ticket in town.

### Debut of Gucci’s First Cruise Collection by Sabato De Sarno

The event marked the debut of Gucci’s first cruise collection by creative director Sabato De Sarno, who took the helm last year. Known for his womenswear designs, De Sarno showcased delicate sheer outfits, relaxed denim, and daywear adorned with the brand’s signature leather bags and accessories. The star-studded front row included big names like Salma Hayek and her husband, Francois-Henri Pinault, chair and CEO of Kering, Gucci’s parent company.

### Green Jungle Setting and Contrasting Designs

Models walked down a runway surrounded by ferns, overhanging plants, and mossy paths, creating a stark contrast to the industrial show space. De Sarno’s designs featured a blend of luxurious evening looks with casual jackets and denim, highlighting the theme of contrast in his latest collection. The show notes emphasized “rigor and extravagance, strength in delicacy, Englishness with an Italian accent.”

### Footwear and Cultural References in Gucci’s Cruise Collection

Comfort was a priority in the collection, with all outfits paired with Mary Jane shoes, ballet flats, or platform loafers worn with white socks. The designs also included nods to British style, with checked jackets and shimmering bead fringe dresses and coats paying tribute to Scottish plaids. Titled “We’ll always have London,” the show was a love letter to the British capital, reflecting the brand’s founding story and Guccio Gucci’s inspiration from his time in London as a teenager.

### Historical Inspiration and Legacy of Gucci

Guccio Gucci’s teenage experience working as a bellhop in the luxury Savoy hotel in London played a significant role in inspiring the brand’s founding story. This experience led him to open his first store in Florence in 1921, focusing on selling luggage. The event at the Tate Modern was not just a fashion show but a celebration of the brand’s rich history and legacy that continues to influence the fashion world today.

Original Story at – 2024-05-14 09:35:17

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