People at New York Fashion Week Confirm the Enduring Appeal of Quiet Luxury

### Badgley Mischka Showcases the Power of Quiet Luxury at New York Fashion Week

When Badgley Mischka took over the Starrett-Lehigh Building in New York City, one thing was clear: quiet luxury is here to stay. Influencers, celebrities, and friends of the designers packed into the industrial venue on Saturday, carrying designer purses in hand and wearing chic coats on their backs. “Gossip Girl” star Kelly Rutherford mingled with Jonathan Cheban of “Keeping Up With the Kardashians” fame, and Adrienne Bailon-Houghton shared a bench with model Madisin Rian.

#### Embracing Subtle Luxury

The duo behind the brand — Mark Badgley and James Mischka — greeted such guests via notes left on each seat, explaining how the fall 2024 line was inspired by the luxury and reality of living in New York City. “This collection is about the precision and drama of Park Avenue glass towers and the velvet-lined floral cocoons in their lobbies,” the note read. “It is a dance we love to do, of control and extravagance.” With that in mind, it’s probably not surprising that those in attendance told Business Insider that they’re in line with Badgley Mischka — luxury is best served subtly.

### The Rise of Quiet Luxury

A few months into 2023, quiet luxury emerged as a major trend. Thomaï Serdari, the director of the fashion and luxury MBA program at NYU’s Stern School of Business, previously told BI that the trend consists of “the highest quality” clothing that’s timeless, sophisticated, and simple. Think neutral colors and thick fabrics. Now pair them with classic accessories: gold jewelry, black sunglasses, and leather purses. You’ve got yourself the ultimate quiet-luxury look. Some also describe it as the “old money” aesthetic, or dressing like a wealthy fashion icon from decades past. Members of Gen Z, like Sofia Richie, are especially fond of the style.

#### The Competition with Loud Luxury

Of course, it hasn’t risen to the top without competition. Though quiet-luxury status symbols are everywhere in 2024, some fashion fans are making the case for loud luxury looks — or outfits that feature logos, out-there silhouettes, and bolder colors more prominently. “Quiet luxury had its moment, and the moment has passed,” costume designer and stylist Molly Farrell-Savage told BI. “I’m from Connecticut, where quiet luxury is the thing, so I just see so much that I’m over it.” But even fashion fans who understand loud luxury say it’s still not the best look. Eva Marcille, a former “America’s Next Top Model” winner and “The Real Housewives of Atlanta” star, told BI that quiet luxury will always remain the ultimate sign of style. “I think people want to go loud luxury because, after COVID and everything that’s happened, there’s fashion from two seasons that we couldn’t wear,” Marcille said. “But less is more. It’s still all about simplicity.”

#### Embracing the Power of Quiet Luxury

The Badgley Mischka runway show during New York Fashion Week showcased the enduring allure of quiet luxury. Influencers and celebrities gathered to witness the precision and drama of the fall 2024 line, which drew inspiration from the luxury and reality of living in New York City. Mark Badgley and James Mischka, the masterminds behind the brand, emphasized the control and extravagance that define their collection. Guests, such as “Gossip Girl” star Kelly Rutherford and model Madisin Rian, embraced the elegance of quiet luxury as they mingled and admired the designs.

#### The Quiet Luxury Trend

Quiet luxury has been steadily gaining popularity in the fashion industry. Thomaï Serdari, director of NYU’s fashion and luxury MBA program, describes it as clothing that exudes timelessness, sophistication, and simplicity. Neutral colors and luxurious fabrics are the cornerstone of this trend, complemented by classic accessories like gold jewelry and leather purses. Gen Z fashion enthusiasts, including Sofia Richie, have embraced the “old money” aesthetic, drawing inspiration from iconic fashion icons of the past.

#### The Competition with Loud Luxury

While quiet luxury dominates the fashion scene, some are advocating for loud luxury, characterized by bold logos, vibrant colors, and unconventional silhouettes. However, fashion experts argue that the allure of quiet luxury lies in its understated elegance. Molly Farrell-Savage, a renowned costume designer and stylist, believes that the moment for quiet luxury has passed. On the other hand, Eva Marcille, a former winner of “America’s Next Top Model,” asserts that simplicity remains paramount, even as fashion enthusiasts seek novelty after the pandemic.

As the Badgley Mischka show demonstrated, quiet luxury continues to captivate the fashion world. Its timeless appeal and sophisticated allure make it a style choice that transcends trends. Whether in the glass towers of Park Avenue or the lobbies of New York City, the impact of quiet luxury is undeniable.

Original Story at www.businessinsider.com – 2024-02-12 20:51:00

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